Internet Marketing Tips For 2015

By Manny Rutz

The internet is constantly changing, what currently works now will probably not work the same way in the coming year. As marketers we must stay alert to these changes and marketing trends because that is the key to a successful online business. If you have or you are thinking of starting an internet business be sure to read this article for some great tips on how to succeed in the coming year and what you should be looking for.

The first thing that has not changed is building your own email list. Building a list will always be something you need to be doing no matter what, what changes are the different traffic methods we use to build a list but building your own personal list of email subscribers will make sure you have a business. An internet marketer with no email list has no business and that is a fact.

One thing you should also focus on is building multiple properties of online to expand the reach of your content. Having a website or blog is simply not enough anymore, social media is huge and if you are not taking advantage of the many benefits to build your presence and brand you are losing big. It's only going to get bigger so if you are not already on Facebook, Twitter or YouTube you need to get in there.

The success of any online business comes down to your ability to learn and consistently take action whether you have a positive or negative result. If you make lots of mistakes you'll learn from those mistakes a lot faster and you'll have more experience. We also recommend you follow people who are having success in your niche and learn from what they are doing.

If you are brand new to the internet marketing space or you are trying to succeed online remember that good things don't happen overnight. It will take some trial and error to see positive results and they will come depending on your work ethics, consistency and skills. The more you learn and the more action you take the more likely you are to succeed. Hopefully this information helps you take your business to a new level of success.

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Advanced Internet Marketing Strategies - A Lesson From Radio Marketing

   I've spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads versus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.

   But here's something I don't get. When I was a kid growing up in Anchorage, Alaska I first heard "That Song" by Genesis on KGOT. In Omaha during college I listened to Rush Limbaugh on KKAR and in Nashville I listen to music on JackFM.

   There doesn't appear to be anything strange about that, does there? EXCEPT while driving today I couldn't remember where JackFM was on the radio dial.

   That's what's strange. At least JackFM has branded itself with an attitude, but what about KGOT and KKAR and WTN? Who cares what the call letters are? I certainly don't and I've never had a radio that was organized by call letters, it's only numbers.

   Now I've certainly listened to my share of stations that use their numbers with their name every 2 minutes like 101.3 KFAR. It gets ingrained in your head after a while - that part makes sense. But what marketing value do the call letters KFAR bring? Nothing. Absolutely Nothing. Advanced Internet Marketing Strategies

   But there's always an exception, isn't there? There's a station in Omaha that goes by Lite96. That's their moniker, that's their name, that's their brand. Genius! They're a light rock/pop station at position 96 on the dial - thus Lite96. That's pure radio genius. They say their call letters every once in a while because some government body forces them to, but Lite96 is their name - no matter the call letters.

   So if you're an internet marketer looking for some good strategy ideas, before you go out into the world and market yourself - determine how people are going to find you when they can't remember all the details. Then think about the name Lite96.As summer rolls into town, we visualize tulips and beautiful gardens beginning to bloom. Summer also brings out the homeowner who is looking to sell their property. As potential home buyers come to see your home, you must make some adjustments to the homes exterior appearance.

   As the interior scene is very important so is the front lawn that has not been taken care of since last season. If your entrance screams community trash and items that should be recycled are lying outside around your home, this does not give your home any curb appeal for potential buyers.Advanced Internet Marketing Strategies

   What homeowners should do is clean up as much as they possibly can and either use potted plants along their walkway or if possible artificial evergreens. Which can be taken to their new home when they leave. Light fixtures outside of the home should be turned on as this will allow the potential buyers to see what size and type of landscaping area their new home has to offer.

   There are many ways in which a professional home stager can help potential homeowners with curb appeal.
Stagers are familiar with floral arranging and can help many clients with suited arrangements for their gardens that are cost effective. If the homeowner is using existing returnable flowers, perhaps using other arrangements alongside these can spruce the appeal to up to potential buyers as they visualise their own gardening the following year. Curb appeal is very important and can add value to your home. This is one asset that homeowners should consider when placing their home on the market.

   If you're a local roofing company and you want TedsTopGuys.com to be your website name- could you be missing something? When your customers just can't remember your name, are they going to go to Google and search for "your town name + roofing contractor"? If you're nodding yes - then maybe for your long term growth, you should stop thinking about naming the website after yourself and name it something like Nashville Roofing Contractors. Hmmm. . . Advanced Internet Marketing Strategies

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How to analyze website visitor traffic in SEO Internet Marketing

     As visitor traffic analysis topic is mentioned here, you may think it is the matter of course that the analysis should be done for effectiveness of any SEO Internet Marketing actitivies. All may have agreeed upon this, but not all have done the visitor traffic analysis properly to obtain good results from their SEO internet marketing activities. Three below factors are important to be analyzed for SEO internet marketing campaign to achieve the set goals

     First of all, let's talk about targeted traffic on keywords. Tracking how your keywords are working effectively or not is very important. An SEO expert needs to track if the chosen keywords are attracting the targeted audience. A keyword can appeal targeted or generic traffic, but all the SEO professionals' goal is to get the targeted audience. Besides analyzing the popularity, competition of the keywords for selection, it is necessary to research and select the keywords that are as best relevant to your services or products as possible. It is very clear that "creative internet marketing" will attract general traffic that needs to get information about creative internet marketing, but "SEO internet marketing" will be more specific; or "travel SEO" will target to the specific audience who is interested in SEO services for hotels.

     Furthermore, a successful SEO Internet marketing campaign will brings the qualified traffic. Qualified traffic means targeted traffic that really enhances your conversion rate, and needs our great efforts in sourcing and selecting more precise and well defined keywords, location keywords, ect. A SEO expert must know the demographics and psychographics of the targeted traffic to bring the qualified audience. Let's take an example, if you are offering SEO internet marketing services to small and medium business clients in Vietnam, keywords such as SEO Vietnam, cheap SEO Vietnam, small business SEO Vietnam, etc can be optimized to your website.

     The last but not the least factor is the visitors' activities analysis. Time on page and especially conversion rate play an important role in a successful SEO internet marketing campaign, so a professional SEO often keeps eyes on visitors' activities on the specific landing pages. We need to scientifically design the menus, call to action buttons and content on website and landing pages for visitors' ease to redirect and make decision. If you want turn your targeted visitors to buyers, you should spend time and thoughts on designing logic pages. A contact us, live support or add to cart button should be placed at a convenient position on your services or products landing pages where those who are interested in your services or products can contact and order your services or products. As long as you experience no improvement in their visitors' activities on or conversion rate from your website/pages, you need to make adjustments or change to the landing page for better conversion rate. Conversion rate is the percentage of total traffic converting into actual sale or leads.

     For now we can start a successful SEO internet marketing campaign with the above suggested visitor traffic analysis. Just focus your efforts on analyzing visitor traffic to gain targeted audience, qualified traffic and tracking visitors' activities to achieve your final goal of high conversion rate for your website. The suggested factors are just in brief, but your practice for specific SEO internet marketing campaign will make perfect.

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Making Money With Internet Marketing Has Never Been Better!

Perhaps you know someone in your personal life who works 100% online. Perhaps you have seen some of the people online who are making money. If so you know it works, but you just can't figure it out yourself. Consider the following: Currently, directories and search engines account for more than ninety three percent of all search engine referred traffic going to websites. Six percent accounts for sites claiming to be search engines. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. The question becomes, is it possible for the average person to sort through all this and actually make money at this? The answer is a resounding YES! Let me explain how.

As it now stands, it is really hard to get access to industry experts because when you do, there is a pretty hefty fee associated with getting even a few minutes of their time. Fortunately for you, there are options that you can pursue that will guarantee you access to the information that industry experts have acquired. We first must lay a bit of groundwork for reference.

SEO stands for Search Engine Optimization and is an intangible concept to most new Internet marketers. What you really need to know is this - your website cannot make money without being found by customers. SEO, whether it is Local or National must be effective for any marketer to prosper. SEO fetches you website ranking, site promotion, positioning, and search engine placement on various search engines. SEO "tricks" (black hat) of the past, can actually now get you banned from Google.

Social networking sites such as Facebook, MySpace or Twitter collect basic contact info from their members, and will then encourage the new member to fill in other bits of information about themselves such as hobbies or interests. The more information the social media site receives, the more information is gathered and used to target social media. Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. What this means is that whole new avenues have opened up for Internet marketing that not only haven't existed in the past, but require no money to get started! Internet Marketing used to be hard, technical, detailed work, but there are now programs being offered with everything you need to succeed and at a fraction of what the industry experts would charge for just one hour of their time. Not surprisingly, Internet marketing has in recent times taken on a completely new media avenue, which has more power and effect than any of the traditional marketing avenues.

What all this should mean to you is this. The average person can now enter this tremendous marketplace with all the advantages of the industry experts on their side and can also easily afford to do so! The average person also comes equipped to enter with several unique advantages such as the ability to work from home, non-existent overhead expenses, and of course, the advantage of working for yourself.

If you have been thinking about at least exploring this exciting new field, I would certainly encourage you to do so, but I must warn you to avoid the offers that say it will only take a few clicks... and no effort... It is, however, exceptionally easy to get started right away by simply filling in paid survey offers with which you can make money almost immediately.

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Article Source: http://EzineArticles.com/5019077

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Your Business And The Importance Of A Successful Internet Marketing Strategy

You are faced with decisions every day as to how you should market business - where do you start?

The internet now provides another consideration or "headache" even though TV, radio and newspapers have traditionally been the first point of call. So many people are now online you simply must go beyond conventional marketing strategies. In fact over 80% of people in your local area are going online first to decide who they will do business with. Most do not buy online "at the moment" but simply drive to your business and make a purchase.

No longer does one a size fit all strategy approach work when it comes to marketing your business. Business owners who continue to ignore or fail to embrace internet marketing as a way of the future will simply be eaten up by those that are choosing this new age marketing stream. There is a way to use the internet effectively to grow your business and drive sales, just like their is a way to write an effective newspaper advertisement. However what I find is business owners do not take the time to find out how to do this and thus are at the mercy of sales people marketing companies.

Fortunately internet marketing offers an array of possibilities to increase your businesses earnings potential. Now most of you are not interested in how we get your website to rank or what has to be done, you just want the sales and customers to flow. However for the sake of the article here are a number of techniques used. We have the written article, social media (Facebook, Twitter, LinkedIn), link building, internet radio, popup, banners, pay per click advertising and the list goes on.

If you were to invest in internet marketing. Where should you invest your time and money to see a return from internet and online marketing?

Firstly, let's look at what's available. Two types of advertising can be considered - paid and organic. Advertising such as pay per click (Google AdWords), banner ads, text links, newsletter advertising, and more are some of the paid options.

Organic internet marketing includes originally written articles, podcasts, video distribution, back links, social media. Well you get the idea. I could go into which is best however why not review the article I have written discussing stick I go further in depth into why one is preferable over the other (a little factor called STICK) and you can read about that in my next blog post here, but for now let just say that paid advertising is a short term way to corner the market for visibility, but holds no long term value.

You will reap long term rewards that will last for years with organic internet marketing. If you place good quality content across the internet, after a little bit of time you will build up links called back links. Once there, they increase your presence across the net and build ranking for you. If the link comes a reputable quality site then the value of the ranking is worth more to you. More people see you, so you get more traffic, more traffic means more people purchase your product. It's that simple!

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Internet Marketing Tips - Take Quiz's With a Grain of Salt

One of the members of the Warrior Forum posted a quiz on marketing today. There were twelve multiple choice questions with four answers each. I took the quiz and got nine of the twelve questions right. Big deal. So what? Means nothing. Know why it means nothing? No, you probably don't. So this article is going to explain why you have to take quiz's with a grain of salt.

First of all, you can't allow yourself to be influenced by where these quiz's came from. In this particular case, the data was provided by universities and some online marketing sites and persons. All are supposed to be authorities on the subject and thus, in theory, we should take these quiz's as gospel. Well, in the real world it doesn't work like that. I don't care who the authority is. But okay, why? Why are these quiz's virtually worthless and potentially harmful?

Let's start off with why they're worthless. Everybody has a different marketing model. What works for your niche may not work for somebody else. Every buyer is different and doesn't buy things for the same reasons. Therefore, what influences one person to buy may have no effect on another. So all the data in the world is meaningless if you don't actually see what works for yourself. Taking things at face value is one of the most dangerous things anybody can do.

Here is why these quiz's are potentially harmful. There are a lot of new people coming onto the marketing scene who know absolutely NOTHING about marketing at all. They see a quiz like the one I saw today and they immediately assume that these are the only answers and that these are the things that they should do with no questions asked. If you can't see how that can be disastrous to a marketing campaign, maybe you need to go back to marketing 101 school. You NEVER take anything as gospel until you test it for yourself. A new person will NEVER do this if they're presented with the so called right answers.

I always take these quiz's with a grain of salt. And yes, I got nine out of twelve right based on my OWN experience and my OWN testing. I didn't get them right from a text book. Please, don't get me started on formalized education. Point is, take the quiz, enjoy it for what it is, but don't put too much stock in it until you actually get into the trenches and test for yourself.

To YOUR Success

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Mobile Monopoly - The New Way to Success in Internet Marketing

Of the entire Internet marketing products launched on a regular basis, Mobile Monopoly is probably be the most exciting and innovative.

When we look at Internet marketing and how successful and lucrative it's been in the last 10 or 15 years, and it still is, it is estimated that there are 1.8 billion people who have access to the internet, but then we look at the cell phone aka mobile phone industry, we very quickly realise the huge size of it, it is estimated that there are at least 5 billion users worldwide who have a cell phone, so it is easy to see the potential of advertising in this market.

The 5 billion cell phone users are ready to be optimized for advertising. In other words they are the type of consumers who all type of companies around the world would like to promote their products to, especially the 50 million who already have smart phone, and that number is growing, that was demonstrated recently when Apple launched iPhone4, it sold more than 3 million units in a month.

The giants of the industry like Google and Apple are changing their advertising strategies, to tap in to this huge market, so when Google bought the advertising platform AdMob, Apple responded by launching their own advertising platform iAd.

Advertising in this industry is big already, but incredibly it is still in its infancy, and Marketers are still not familiar with the ins and outs of the great opportunity that is in front of them, how to use it?, how to make money from it?

This is where Mobile Monopoly and its creator come in, Adam Horwitz promises to blow the lid off his secret methods that he uses to generate over $1k a day in pure profits from cell phones, he would also show the methods he uses to easily get traffic even if you don`t have a website or keywords,.

Mobile Monopoly we are told would take you by the hand and show you how to use mobile marketing and earn thousands on a monthly basis, as it is an online video course it would cover all the points one requires to join this new revolution and not to be left behind.

Be one of the early pioneers and learn how master this new industry, check it out at http://www.squidoo.com/mobile-monopoly-review

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Losing Money With Internet Marketing - Beware of the False Promises

It seems that like everywhere else, deceit and false promises are also happening in the internet marketing arena. As more and more entrepreneurs are looking for openings in order to start their own internet business, so are the number of frauds that are trying their luck on unsuspecting people. The lure of earning millions overnight is the common ploy that is employed to trap especially the newbie internet marketers who are deemed as being gullible.

We even hear of Gurus giving away their secrets at rock bottom prices. The financial success of their programs will supposedly be backed up by usually suspect bank statement showing incredibly high figures. These sites contain testimonials of individuals touting the program as the best that can happen to the internet world. Look out for the pictures of smiling ladies, happy families, upmarket homes and expensive cars. Every thing has been set up to attract you in whichever way possible.

And at the end of their statements you will find the promise of money back guarantee if the program does not work for you. These tricksters know very well know that very few people would bother to request a refund.

It is for the above reasons that there are some organized consumer service groups that have emerged to help out the probable internet entrepreneurs who may have been misled. They are asking you to help them to root out these fraudulent activities by providing honest feed back on internet marketing software, Ebooks or any other resources that you have paid for and got duped. Here are a 3 very important tips that they encourage you should keep in mind before even thinking of investing in any resources online.

1. Read the Sales Page carefully. The sales page is the one that does the selling; therefore you should go through it with due diligence and careful attention. You should know whether you are buying a software program or an Ebook. Stay clear of any sales page that is confusing and which does not clearly articulate what the product or service is all about. Also be aware of disclaimers within the fine print which states something which will be contrary to the big claims made on the main page.

2. Bonuses that are over emphasized. Many of the suspect programs will offer you a lot of bonuses, but most of them can actually be downloaded for free. You have to be aware of these bonuses and establish whether they are adding real value to your purchase, or just appear as a "nice to have". Another ploy is to artificially inflate the perceived value of the bonuses to make your overall purchase look like a bargain.

3. Refund policy. There is a tendency where certain software purchases with immediate downloads are not refundable, and this is a huge concern. If the online vendor is so sure of the wonderful attributes of the products as claimed in the sales letter, why then no refund? All purchases especially those made by credit card, should be refundable.

You can easily lose money with internet marketing if you are not careful of all the false promises. As a prospective online marketer, you must do your proper due diligence and get all the information before your embark on your internet marketing purchase.

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Internet Marketing Strategy - How to Turn a Free Membership Into Dollars

In this article I am going to teach you a priceless internet marketing strategy. I will show you how to turn a simple free membership into cash.

To get your hands on the free membership that will earn you countless amounts of money all you have to do is visit EzineArticles.com. Once there simply join as an author.

"Oh God, not another marketing scheme", that is probably what you are thinking. Yes, this is a marketing scheme but before you click away from this article think about this. There are many internet professionals who earn hundreds of thousands of dollars per year using nothing but article marketing. Do you really want to miss out on your share?

Ok, now that I have your attention here are a few questions that you might ask.

Why Article Marketing?

This internet marketing strategy is one of the best ways to bring traffic to your site and products. It allows you to target potential customers who are already interested in your niche. We all know that targeted traffic is the key to success and articles are the most cost effective way to reach that kind of traffic.

Is it hard?

As an internet marketing strategy article marketing is on of the easiest that you will find. All you have to do is write a 250 - 350 word article that educates your reader and post the article to ezinearticles.com and take the time to craft a well thought out, magnetic author's resource box.

How does this benefit me?

As an internet business person you should already know that fresh new content is a must. This is where article marketing comes in. Every internet publisher is looking for content and your article will provide that content free of charge. Publishers can use your article in their internet marketing strategy freely as long as the author's resource box is left intact. This translates into free advertising for you.

The traffic generated by your article campaign will translate into cash. As you can see a free membership can indeed generate real money. Learn how to use article marketing as an internet marketing strategy and free targeted traffic will be yours.

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Achieve Your Internet Marketing Goals By Buying Cheaper Products

     Can you succeed on the internet without buying the expensive courses and other products that are put on offer every few months or so? Yes; for several reasons.

     The cheaper courses are usually much shorter than the mega products that cost a fortune. You are more likely to read or listen to them.

     Of course, you may not read either the bigger or the shorter courses. Most people don't! However, you will probably find it easier to, at least, start studying a shorter course.

     You may become one of the very few who actually finish reading the course right through. You may even become one of the elite who actually go on to apply what they have read about.

     When a big product is sold at a high price, you will see a photograph of the product laid out on the floor or on a table. There will be rows of sophisticated looking CD's or DVD's at the top of the layout. Then there will be audio tapes in serried ranks and finally books, manuals and reports galore.

     This all looks very impressive but it also provides a mountain to climb. Who has the time or the patience to read or listen to that lot? Where do you start? To be fair, some product creators do provide a quick start guide.

     But then, why not just sell the quick start guide separately for those who cannot afford the whole kit and caboodle?

     Again to be fair, some product developers do just that. Recently one established marketer has sold or allowed to be sold the heart of his great marketing product separately. You can now buy this much more cheaply than the original mega product. I have bought it but not read it!

     Another reason for buying the cheaper products is that you will then have enough money to buy the software, the hosting, the auto-responder system and even the computer and bandwidth that you will need to make your internet marketing a success.

     You may even be able to pay a mentor to guide you and motivate you along the path to internet marketing success. A good mentor is probably worth much more than the most expensive marketing product.

     A thoughtful mentor will still allow you plenty of choice to allow you to follow your own interests during the mentoring program. A mentor will set deadlines which compel you to get a move on. I have just completed writing 6 articles
in about 24 hours to meet the deadline set by my current mentor.

     No sooner had I written my six articles, than she demanded another six! I have now finished two of the second six. This must be a record I would have never achieved on my own. I feel I should pay her more than she is getting or perhaps she should be paying me!

     A cheaper product may be an older product which once cost a fortune but which is now cheaper because it is partly out of date thanks to the rapid changes to the internet.

     Some parts of it may be out of date but other parts will not be out of date. For example any advice on copywriting is usually valuable for a long time since human nature does not change as fast as the internet.

     Many copywriters rave about the copywriters of the early 20th century and read them for inspiration and information.

     People still want what they wanted half a century ago. It is also enlightening to see how things have changed since the original copywriters mesmerized their readers..

     There is also a chance that what was once out of date makes a comeback. For example, I read recently that banner ads are now more popular than they have been recently. In fact, some argue that they have never been away.

     We can conclude that you are more likely, then, to study or use a cheaper product than a mega product which costs the earth. You will have enough money left over to pay for the essentials of internet marketing like web hosting.

     You may even be able to afford a mentor. An expensive course will not complain if you leave it on the shelf but a mentor will not allow you to leave your projects on the shelf. You will soon find out that you can achieve far more than you thought you could.

     Beware, however, of mentors who charge the earth and demand a cut of your future profits. How will you ever know what profits you owe to them and which profits you owe to your own increasing skill and knowledge?

     You will find treasure still in some of the older products which have now become much cheaper.

     If you actually read and make use of the cheaper products available, you will eventually have made enough money to buy the more expensive products.

     You may even end up flying around the world to attend internet marketing seminars in the USA, the UK, Australia and elsewhere. You might be asked to explain your success from the platform.

     You could even end up on that proverbial beach sipping your favorite drink and watching the sun go down as you listen to the waves lapping along the shore line.

You can also read about all these aspects of internet marketing at his blog at http://www.johnwatsonpublishing.com/wordpress

You are welcome to publish this article but please include the resource box.

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Internet Marketing Training Course - Is This The Best One Online Today?

     An internet marketing training course should at the end of the day show you how to utilise the power of the internet to produce some form of income. One of the biggest drawbacks of many of these courses is that they tend to specialise in one particular form of marketing.

     Because of the size and complexity of the internet and the possibilities to reach people there are literally thousands of different ways in which to make money online. Unless your internet marketing training course gives you an insight into the different possibilities available you will be missing out on some of the best and easiest types of online earnings.

     Not every person will be suited to a particular type of marketing. Maybe pay per click will be your forte, maybe niche websites or article writing will be right for you. Unless your training course gives you an insight and practical help and support in all aspects of the many different roads you could take then you will be working with one hand tied behind your back and missing out on some excellent opportunities.

     Unfortunately what many people (especially newcomers) tempted by the possibility of earning a living online tend to do is jump from one training method to another. The net effect being they never end up specialising in one of form of marketing. So instead of becoming proficient and successful the end result tends to be frustration.

     Newcomers to marketing will face the time honoured problem of information overload. Too much information which lead in turn to not enough action. Unless you follow through with the course and become proficient at one form of online marketing then you will end up with a lot of effort with very little or no results.

     Are you making any of the classic mistakes that will prevent you from ever mastering online marketing? I know I did. I hate to admit it but I made most of them myself. Find out what they are and how to avoid them by visiting the best internet marketing training course now before you give up the chance to change your life. http://extraincomemoney.com/internet-training

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