By Manny Rutz


Most website owners who are just starting up are more than happy to simply market using paid-for ads and articles, and they simply cross their fingers that these methods will be effective. In the short-term, some of these methods might actually work for a while, but in the end organic search engine listings are always the best bet. Search engine optimization can really benefit any website's visibility and lead to long-term success. The advice showcased in this article can help an site owner successfully increase the marketability of their website using free traffic from the search engines.

Link building strategies change all the time, but because search engines are now focused on great content you should try to create quality content so you can ask other site owners in your niche to link to you. If they like and find your content useful they most likely will be happy to link to your page. Backlinks from .edu and .org sites are great sources to help you get better rankings because they consider this type of links very powerful.

You can easily get a few links by submitting articles to online magazines that serve the same market as your site. Include backlinks to your website in your contributions. One factor that makes ezines a great tool for attracting an audience is that they usually remain accessible and relevant for long periods of time and will continue to attract people to your site, which means more targeted traffic.

It's important that you work hard to become an expert on your niche or at least a reliable source of information about your niche where people can find useful content. Believe or not this will also help your SEO efforts since social engagement is an important factor. But another crucial factor is good on-site optimization, the proper use of meta titles, description and tags can give you a little boost in rankings.

Now just because you are not on the first page of Google does not mean that you shouldn't worry about sending traffic to your site. While you work on your SEO try to get referral traffic from places like video sites, social networks and article directories. Remember if people find your stuff valuable they will naturally link to it which will benefit your rankings.




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